Ooh, it's shiny

Yes, it’s true. People are like magpies. Why? Because they are attracted to shiny things. And ad folk are no different. If anything, they tend to be even more like magpies at a certain time during the year.

The ADDYS have rolled around. Now for those of you who don’t know what the ADDYS are, they’re like the Oscars of the American ad industry. And it works a little something like this. Each decent-sized city with a decent-sized ad community hosts the local ADDYS. And rumor has it these are rigged by that city’s biggest agency.

Then, if you win at the local level, you move on to the regional level, and if you win I those, then it’s on to the national ADDYS.

It’s incredible though because folks here treat the local ADDYS and the awards like something shiny from, oh I don’t know, Cannes or the One Show. Seriously though, it’s not like we’re curing cancer or ending war and famine. But I guess whatever makes you happy, right?

So tonight will be a night of schmoozing and hand shaking, business card swapping and fake smiling. And of course copious amounts of beverages of the alcoholic nature.